Ondanks dat velen Twitter graag zien verdwijnen, blijft het snelle dialoogplatform nog steeds doorgroeien. Twitter heeft in het vierde kwartaal van 2016 717 miljoen dollar omzet gerealiseerd. De omzet uit advertenties daalde – op jaarbasis – met drie miljoen naar 683 miljoen dollar. In 2016 lag de focus op een stijging van de dagelijkse actieve gebruikers. Na het mislukken van een eventuele overname – zoals door Disney – daalde de waarde van het aandeel.
Average monthly active users reached 319 million for the quarter, up 4 percent year-over-year and compared to 317 million in the previous quarter, due largely to growth outside the US. Average daily active usage grew 11 percent year-over-year, an acceleration from 7 percent growth in Q3, 5 percent in Q2 and 3 percent in Q1. Tweet impressions and time spent on Twitter also remained strong with each increasing by double digits in the fourth quarter on a year-over-year basis, the company said.
Driving usage remains the focus for the company, in order to stimulate revenue growth. CEO Jack Dorsey said the company will apply “the same focused approach that drove audience growth to our revenue product portfolio, focusing on our strengths and the real-time nature of our service”. However, this will take time, he noted, and the company flagged several obstacles to restoring growth in ad revenue, including “escalating competition for digital ad spending and Twitter’s re-evaluation of its revenue product feature portfolio, which could result in the de-emphasis of certain product features”.
Bloomberg.com zegt over de cijfers en ontwikkeling vna Twitter Inc:
Even as Twitter sits at the center of daily media reports, given U.S. President Donald Trump’s frequent blasts, the company has had trouble persuading advertisers to spend more money on the platform as fewer people join. In the fourth quarter, Twitter added 2 million new users, bringing the total number of people who log in monthly to 319 million. Still, it was the fewest new recruits in at least three quarters.