[Onderzoek] ‘Aantal gebruikers van Apple Pay neemt af’
- Customers are still struggling to see the benefits of using Apple Pay over another payment method. 32% of iPhone 6 and 6 Plus users who said they didn’t use Apple Pay cited satisfaction with their current payment method, and 34% felt like they didn’t understand how the software worked.
- Apple Pay still is not widely accepted. Apple Pay was accepted at 1,000,000 retail locations as of July, but those locations only represent a handful of major US retailers. And a sizable chunk of national merchants are currently working to roll out their own competing mobile wallet, CurrentC. Until Apple Pay’s presence becomes less fragmented and more commonplace, there probably won’t be any tectonic shifts in usage. That said, 75% of shipped US terminals were NFC-enabled in 2014 which means that the base of merchants that can accept Apple Pay is growing quickly.
- Not all iPhone users have Apple Pay-capable devices. 40% of active iPhone users had upgraded to iPhone 6 or 6 Plus as of March. This leaves a large user base who might be interested in using Apple Pay but lack the hardware to do so.
Over de link tussen het gebruik van de iPhone 6 en het betaalsysteem zegt BI:
It is worth mentioning that the data stands in contrast to an another survey from Auriemma Consulting, which we recently reported on. 42% of iPhone 6 and 6 Plus owners have used Apple Pay, according to the company’s June survey. That’s basically flat in comparison to earlier surveys conducted in February 2015 and April 2015.